Keynote: Cognitive diversity 

About the session

Thursday 24th June 2021, Live session 1*

11:00-11:30 EDT
16:00–16:30 BST
23:00-23:30 SGT

*Session repeats as per agenda sessions

Success is no longer just about talent, or knowledge or skill. Today, it is also about freeing ourselves from the blinkers and blind spots that beset us all, and harnessing a critical new ingredient: cognitive diversity.

Cognitive diversity can strengthen any institution or team; it challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas really come from. But it also offers dozens of individual applications: the art of personal reinvention, the extraordinary benefits of personalised nutrition and how to break free of the echo chambers that surround us all.

 Matthew Syed draws on cutting-edge research in psychology, economics and anthropology, and lessons from a dazzling range of case studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest and a moving tale of deradicalisation in America's Deep South. 

Matthew offers a radical new approach to success and a route map to how we can tackle our most complex challenges, such as obesity, terrorism and climate change.

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